ABOUT US
Creative Powerhouse for Storytelling and Strategy
At The Joy Factory, we bring bold ideas to life through powerful storytelling and performance-driven strategy.
Founded by award-winning filmmaker and creative director Natalie Barandes AND Dena Kaplan. We work at the intersection of film, television, digital marketing, and brand innovation. Whether we’re producing original content for screens or crafting campaigns that scale startups, our work is grounded in story, emotion, and results.

WHAT WE DO BEST
TV & FILM PRODUCTION
From scripted series to documentaries and branded content—we produce cinematic stories that move hearts and spark conversations.


DIGITAL MARKETING & BRAND STRATEGY
We help start-ups, health and wellness and DTC brands launch, grow, and scale through story-led funnels, creative campaigns, and performance marketing that converts.
WHO WE WORK WITH
LET’S BUILD SOMETHING THAT MOVES PEOPLE – AND METRICS.
















