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Want Great Branded Content? Create Entertainment.
Enjoy insights and experiences from LA based filmmaker and content creator Natalie Barandes as she shares insights on how to create powerful branded content by making entertainment.
Natalie Barandes is the founder and CEO of The Joy Factory, an LA film and TV production company that is a leading creative content studio for brands. Natalie produces films and TV shows, and is here today to talk about creating “entertaining” branded content. She has worked with notable brands including the NFL, Beachbody Productions, Comedy Central, Gibson Guitars, Disney, United Healthcare, Sony, and AXS TV. She's also a leading expert on health and wellness content that changes lives. Natalie joins us today from Los Angeles.
The following has been edited for clarity and brevity. Please listen to the full interview HERE in an Overhead Space podcast.
‘MixTape’ Series Lets Rock Legends Relate Their Personal Favorite Songs Via AXS TV
Don McLean, Mick Jones, Kevin Cronin and Robby Krieger are among the rock legends who will share their personal mixtape playlists of music that shaped their lives and influenced their careers in a new AXS TV series.
Mixtape premieres Thursday, Sept. 12 at 8:30 ET/5:30 PT, spotlighting a different rock icon for each week of the eight-episode series. The show will feature unplugged performances of songs the interviewees love, and some additional guest starring appearances. The show was filmed at the Gibson Guitar Showroom in Hollywood.
In addition to TV, the show will be available as a Spotify podcast that will provide additional commentary and the guest’s complete music playlist. Both AXS TV and Spotlify will promote the series, podcast and playlists.
Eagles Legend Don Felder Shares the Story Behind ‘Hotel California’ on Mixtape
Legendary Eagles guitarist Don Felder is the featured guest in an all-new episode of AXS TV’s star-studded classic rock series Mixtape on Thursday, Oct. 10 at 8:30pE.
In this episode, Felder shares his personal mixtape of songs that influenced his life and career, dives deep into the story behind the classic hit he co-wrote with Don Henley, “Hotel California,” and talks about the history of his iconic double-neck guitar.
Rick Springfield Explains Who "Jessie's Girl" Actually Was
With 1981's "Jessie's Girl," Rick Springfield had one of the most iconic songs of the decade.
The actor-turned-pop star says the hit song was inspired by his own real-life longing for someone else's girlfriend. He changed the names of the people involved to sound better in the song.
"I started going to this stained glass place in Pasadena," Springfield recalls in a new episode of AXS TV's Mixtape, which airs Thursday, September 26, at 8:30 p.m. Eastern/5:30 p.m. Pacific Time. "And the reason I kept going was because there was this girl there that was burning hot and she had a boyfriend; his name was Gary, and she didn't want anything to do with me. So I took my sexual angst home and wrote a song about her."
Mixtape (AXS TV at 8:30)
Eight-episode series highlights different rock legends each week as they discuss their favorite songs and music that shaped their careers.
‘Mixtape’: Executive Producer Natalie Barandes Discusses Infectious New AXS TV Series
One of the coolest, and most revealing, classic rock series has got to be AXS TV’s new star-studded “Mixtape,” which airs Thursday nights at 8:30pE/5:30pP.
Dubbed the story of a musical artist’s life through the songs that they love each of the eight-episode series shines a light on a different rock icon as they sit down to discuss some of their favorite songs of all time. In doing so, they not only share a personal playlist of music that shaped their lives but also tell stories of how the songs impacted their own musical trajectory. They also reveal things about themselves you may never have heard before.
Mixtape Season 2: Premiere Date, Cast, Recap, Update